INCLINATION OF HIGHER EDUCATION INSTITUTIONS TO ADOPT BLUE OCEAN STRATEGY: EVIDENCE FROM UNIVERSITIES IN KINGDOM OF SAUDI ARABIA. Al-Qantara, [S. l.], v. 24, n. 2, p. 84–96, 2024. Disponível em: https://al-qantara-revistascsic.com/index.php/Al-Qantara/article/view/47.. Acesso em: 20 nov. 2024.