“INCLINATION OF HIGHER EDUCATION INSTITUTIONS TO ADOPT BLUE OCEAN STRATEGY: EVIDENCE FROM UNIVERSITIES IN KINGDOM OF SAUDI ARABIA”, AQ, vol. 24, no. 2, pp. 84–96, Oct. 2024, Accessed: Nov. 20, 2024. [Online]. Available: https://al-qantara-revistascsic.com/index.php/Al-Qantara/article/view/47