INCLINATION OF HIGHER EDUCATION INSTITUTIONS TO ADOPT BLUE OCEAN STRATEGY: EVIDENCE FROM UNIVERSITIES IN KINGDOM OF SAUDI ARABIA. AQ [Internet]. 2024 Oct. 22 [cited 2024 Nov. 20];24(2):84-96. Available from: https://al-qantara-revistascsic.com/index.php/Al-Qantara/article/view/47